29–30 AUGUST 2026 · GSTAAD

Escape to Gstaad for a Day

Books, ideas, authors and the Alps. Travel from your Swiss city to WoW Gstaad, enjoy the festival, and return home the same day.

Escape to Gstaad for a Day

29–30 August 2026

WoW Gstaad 2026 Programme

Two days of literature, ideas and connection in the heart of the Swiss Alps.

This year’s WoW Gstaad programme brings together an inspiring group of international authors for intimate talks, conversations and special experiences. Join us for sessions with Susie Boyt, DBC Pierre, Jill Dawson, Sadie Jones, Jakuta Alikavazovic and Douglas Kennedy, alongside our special AI & Literature Masterclass.

Beyond the stage, guests can enjoy shared lunches, book signings, an optional walk to Saanen and opportunities to meet fellow readers, writers and curious minds throughout the weekend.

Explore the full programme below and create your own WoW Gstaad experience.

Saturday 29 August 2026
  • 10:30–11:30 — Susie Boyt
    Light in Dark Times: Novels of Courage and Care
  • 11:30–12:30 — DBC Pierre
    Masterclass: How to Make the Voices in Your Head Pay Rent
  • 13:00–15:00 — Lunch at The Alpina Gstaad
    For authors and eligible ticket holders
  • 13:00–15:00 — AI Masterclass + Light Lunch with Willem Veenstra
    A practical, live-demonstration session exploring how AI is changing writing, publishing, marketing and creative work.
  • 15:00 — Optional Riverside Walk to Saanen
  • 16:00–17:00 — Apéro and Book Signings at Librairie des Alpages, Saanen
  • 17:30–18:30 — Jill Dawson Reality as Fiction
  • 18:30–19:30 — Sadie Jones Money, Families and the Stories We Tell Ourselves
Sunday 30 August 2026
  • 10:30–11:30 — Jakuta Alikavazovic
    Topic: The Power of Narrative: Books, Art, and How We See Ourselves
  • 11:30–12:30 — Douglas Kennedy
    Topic: Fiction as Reassurance in an Age of Anxiety
  • 13:00–15:00 — Farewell Lunch at The Alpina Gstaad
    For authors and eligible ticket holders

Venue: THe Alpina Gstaad hotel
Address: Alpinastrasse 23, 3780 Gstaad

You’ll find the WoW Gstaad Welcome Desk in the hotel lobby, simply look for the WoW banner, where our team will be ready to welcome you and help you with your tickets.

Please arrive a little early before each talk to allow enough time for check-in and to be seated before the session begins.

Wow Gstaad literature festival

Choose your experience

One festival. Three easy ways to go.

Up to -10%

Saturday Escape

Saturday Escape

Kick off your weekend with two engaging morning discussions, where authors unravel the mysteries behind their works and inspirations.
Schedule:

  • 10:30 – 11:30 – Susie Boyt
  • 11:30 – 12:30 – DBC Pierre

CHF 180

CHF 160

GoSwiss Special

Up to -10%

Sunday Escape

Sunday Escape

Two morning Talks. A serene start to your Sunday with two insightful talks.
Schedule:

  • 10:30 – 11:30 – Jakuta Alikavazo
  • 11:30 – 12:30 – Douglas Kennedy

CHF 110

CHF 100

GoSwiss Special

Up to -10%

Full WoW Weekend

Full WoW Weekend

New to WoW? This is the perfect way to dive in. Join us for all 6 author talks on Saturday & Sunday.
Includes access to:

  • All 4 talks on Saturday, August 30
  • All 2 talks on Sunday, August 31

Full-weekend package – ideal for book lovers who don’t want to miss a moment.

CHF 330

CHF 300

GoSwiss Special

Start with your city

Your Journey to Gstaad

Getting to Gstaad for WoW starts from CHF 50. Pick your city, choose your ticket, and enter your travel details in the booking form.

Geneva → Gstaad

  • Morning departure
  • Evening return

WoW from CHF 50

Lausanne → Gstaad

  • Morning departure
  • Evening return

WoW from CHF 50

Bern → Gstaad

  • Morning departure
  • Evening return

WoW from CHF 50

Zurich → Gstaad

  • Morning departure
  • Evening return

WoW from CHF 50

Basel → Gstaad

  • Morning departure
  • Evening return

WoW from CHF 50

Simple customer journey

From your city to Gstaad in four easy steps.

Choose your departure city

Geneva, Lausanne, Bern, Zurich or Basel — pick the one closest to you.

Choose your WoW day

Saturday, Sunday or both — morning departure, full day in Gstaad, evening return.

Book your train ticket

Select your route and complete your booking in minutes from CHF 50.

Enjoy Gstaad

One unforgettable day at the WoW Festival. No hotel, no hassle — just great literature and mountain air.

Questions? We’re here to help.

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